Taiwan will become a super-aged society by 2026. Consequently, the demand for health management and medical treatment for chronic diseases will continue to grow. At present, a major trend is the integration of medical care and innovative technologies. With digital tools that integrates innovative insurance technology (InsurTech), we have been proactively developing innovative insurance products with the spillover effect of health. Working with several medical care companies, we have established the Health Protection Circle. We plan and provide health and medical protection products that are both professional and innovative to create a new kind of insurance with services that empower our customers and encourage them to embrace healthy lifestyles. In this way, their health can be upgraded along with the protection we provide, elevating public welfare.
Health Protection Circle, Health by Your Side
Nan Shan Life established the “Health Protection Circle” in 2020.
Beginning with the traditional claim payments, we extended our services forward to preventive healthcare and backward to medical care services to comprehensively address our customers’ demands for wellness and healthcare. We have integrated insurance products with comprehensive and diverse medical services and created new types of insurance supported by our services to construct a comprehensive health and medical protection circle.
The Health Protection Circle consists of two innovative dimensions: health promotion and medical care. Health promotion targets both people with good health and those with suboptimal health. Its main goal is to sustain the health of Taiwanese people by helping them develop healthy living habits and delay the onset of disease. The medical care dimension targets people with diseases and disabilities. Through a comprehensive value-added system of medical services, it offers Taiwanese people care methods to guide them back onto the path of good health.
Through the Health Protection Circle, we have shifted our role from that of a risk planner and claims payer to a partner who thinks proactively for our customers and provide total solution, accompanying our customers down the four life stages from good health to suboptimal health, illness, and disability.
Beginning with the traditional claim payments, we extended our services forward to preventive healthcare and backward to medical care services to comprehensively address our customers’ demands for wellness and healthcare. We have integrated insurance products with comprehensive and diverse medical services and created new types of insurance supported by our services to construct a comprehensive health and medical protection circle.
The Health Protection Circle consists of two innovative dimensions: health promotion and medical care. Health promotion targets both people with good health and those with suboptimal health. Its main goal is to sustain the health of Taiwanese people by helping them develop healthy living habits and delay the onset of disease. The medical care dimension targets people with diseases and disabilities. Through a comprehensive value-added system of medical services, it offers Taiwanese people care methods to guide them back onto the path of good health.
Through the Health Protection Circle, we have shifted our role from that of a risk planner and claims payer to a partner who thinks proactively for our customers and provide total solution, accompanying our customers down the four life stages from good health to suboptimal health, illness, and disability.
Health Protection Circle Platform
Nan Shan Life officially launched the Health Protection Circle Platform in July 2022. Rich contents are presented in an easy-to-understand way, offering a onestop shop search engine for all types of health information meeting different health requirements. The platform received up to 210,000 visits by the end of 2022, achieving excellent results for just half a year after launch. In 2023, it received over 1.17 million visits, achieving a significant growth.
Heart-Warming Care Services
We actively take the initiative to understand our customers' needs. Eligible policyholders who have made large claims due to cancer, dread disease, disability, etc. can apply free of charge for the health promotions or medical care services from collaborative partners of the Health Protection Circle, such as Second Opinion Consultations, HOPE care packages for cancer patients, Nestle Health Science nutritious care packages, FarHugs remote psychotherapy, AMH ovarian function health check and Nestle 1000 Day Nutrition Program. The service has already served over 12,000 policyholders by the end of 2023.
Nan Shan encourages all citizens to develop a habit of exercise and self-health management.
Late marriage and delayed childbirth are common in modern society. The Health Protection Circle provides…
As more and more people are fond of engaging in outdoor exercises, the prevention of exercise injuries has become increasingly important!
Taiwan will become a super aged society in 2026, with a continuous increase in life expectancy…
Insurance Products with Health Spillover Effects
Nan Shan Life strives to develop comprehensive insurance protection. While promoting healthy behaviors and concepts, we emphasize a change from the concept of paying insurance claims after incidents to the spirit of incidents prevention. By integrating our innovative digital insurance technology, we proactively develop innovative health insurance products with spillover effects, and further analyze big data, identify customer attributes and protection gaps to develop different insurance products that meet the needs of different customer groups.
Achievements of Promoting Spillover-Effect Insurance Products
Spillover-effect insurance products mainly include health promotion incentives, such as meeting health check standards, taking designated vaccinations and cancer screenings. Through our reward mechanisms, we integrate the autonomous health management concept of the policyholders with insurance products, encouraging them to exercise regularly and eat a healthy diet so as to reduce morbidity. Together with taking medical checkups regularly to understand their health conditions, we hope to achieve the benefit of incident prevention in advance while reducing medical costs, creating a win-win spillover effect.
Nan Shan Life's spillover-effect health insurance products cover insurance aspects such as hospitalization indemnity, hospital and surgical reimbursement, surgery, dread disease, specific illness, cancer, long-term care, sub-optimal health and dental coverage added in 2023. It features reward mechanisms to promote policyholders' health management. In addition to enjoying protections, the health of policyholders will be improved. In 2023, Nan Shan Life introduced whole life insurance products with cancer detection mechanisms covering "Circulating Tumor Cell (CTC) Tests" and "Tumor Marker Tests", encouraging policyholders to arrange cancer screening. Our idea was endorsed by policyholder, and over 600,000 new contracts for spillover-effect insurance policies were sold in 2023. For five consecutive years, Nan Shan Life won the first place in the number of new contracts for spillover-effect insurance policies.
Nan Shan Life's spillover-effect health insurance products cover insurance aspects such as hospitalization indemnity, hospital and surgical reimbursement, surgery, dread disease, specific illness, cancer, long-term care, sub-optimal health and dental coverage added in 2023. It features reward mechanisms to promote policyholders' health management. In addition to enjoying protections, the health of policyholders will be improved. In 2023, Nan Shan Life introduced whole life insurance products with cancer detection mechanisms covering "Circulating Tumor Cell (CTC) Tests" and "Tumor Marker Tests", encouraging policyholders to arrange cancer screening. Our idea was endorsed by policyholder, and over 600,000 new contracts for spillover-effect insurance policies were sold in 2023. For five consecutive years, Nan Shan Life won the first place in the number of new contracts for spillover-effect insurance policies.
Reward Mechanisms of Nan Shan Life Spillover-Effect Insurance Policies
According to Nan Shan Life's internal statistics, cashback option is the most popular reward, contributing to over 60% of spillover-effect insurance policy sales in 2023. We added online spillover-effect insurance rewards application services in 2022, making it more convenient for policyholders to apply rewards using the Nan Shan App. Customers can upload a copy of their health check report, vaccination certificate, or cancer screening certificate to apply for cashback online quickly and conveniently.
