Company History
Introduction to Nan Shan Life

Nan Shan Life Insurance Co., Ltd (Nan Shan) was founded in July, 1963 and has been developing in Taiwan for nearly half a century. Nan Shan is highly regarded for its professional management, outstanding financial soundness and is well recognized for its leadership role in quality agents, professional training, technology solutions, and customer services. In August, 2011, Ruen Chen Investment Holding Co., Ltd (Ruen Chen) became the major shareholder of Nan Shan and brought with it its management expertise. Ruen Chen is a Taiwan joint venture between Ruentex Group and Pou Chen Corp. Both are successful companies with long traditions and great reputation in Taiwan. With shared belief with the two companies, Nan Shan will continue to cultivate in Taiwan and maintain sustainable development. Having belief in trust, caring and integrity in mind, Nan Shan keeps customers’ interests at heart and provides caring services and innovative products that far exceed customers’ expectations. We aim to make Nan Shan the best insurance company in Taiwan and one of the top insurers in Asia. Nan Shan’s proud records are as follows：

． Assets---As of the end of December 2011, Nan Shan has approximately NT$1,889.3 billion in assets.
． Capital funds---as of the end of December 2011, Nan Shan has capital funds of approximately NT$148.6 billion.
． Total premium income---from December 2010 to the end of December 2011, Nan Shan’s total premium income is approximately NT$255 billion .
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As of the end of February 2012, Nan Shan has over 8 million policies in force, providing 4 million policyholders with excellent protection and quality insurance products for financial planning through an extensive network of 24 branches and about 430 agency offices across Taiwan.
 
Nan Shan - the truthful committer to the idea of "social citizenship"
Nan Shan insists that an insurance company is not simply a for-profit organization, but shall also undertake the missions to the fulfillment of individuals, protection of the family and stability of the society. With the missions in mind, Nan Shan assumes its social responsibilities and commits to carry out the duty as a social citizen.
． In 2011, Nan Shan Charity Foundation has organized the “Give Hope to Indigenous Children─Little Financier Camp" for five consecutive years since 2007. For the year, the event was arranged to extent its reach to the outlying area of Yilan so as to help the indigenous children there learn the basic and correct financial management skills when they still little.
． To encourage blood donation in Nan Shan’s 2011 blood donation event, Nan Shan Charity Foundation donated TWD 100 for each blood donor to the Child Welfare League Foundation to better the life and medical care of abandoned children. Besides, the shower gel & shampoo made by the Shelter Factory of the Concerned Ichthyosis Association Taiwan was purchased as a gift set for each blood donor.
In doing so, the Foundation did materially extend a helping hand to the mentally or physically disabled, and blood donation cares not just those who need blood donation.
． Nan Shan actively fulfills its corporate social responsibility by caring those impoverished children in outlying villages. Nan Shan donated nearly 2,000 copies of “100 New Prides of Taiwan” published by Global Vision Magazine to he elementary schools situated in outlying areas across the island, so as to promote a campaign named “One Book for One Class” and encourage the impoverished children to get over difficulties and realize their dreams in the hope of having much more prides of Taiwan in the future.
． The massive earthquake that hit Japan in March 2011 caused significant damages and casualties. Nan Shan’s staff and agency force donated as much as NT$8 million to the Red Cross to help the refugees to re-build their homeland.
． Nan Shan Charity Foundation has organized the “Give Hope to Indigenous Children - Little Financier Camp 2010" for the fourth consecutive years. This is the first time the camp organized in Chiai. Indigenous children will learn the basic financial management skills and have a joyful time.
． 2010 Nan Shan Blood Donation Month kicks off. To encourage blood donation, for each blood donor, Nan Shan Charity Foundation will donate TWD 100 to Taiwan Fund for Children and Families. Besides, each donor will be given a set of reusable chopsticks, made by Eden Social Welfare Foundation, as a token of appreciation.
． “2010 Bike around Taiwan with Love”, hold by Nan Shan Charity Foundation, has achieved successfully. Nan Shan riders brought lunchboxes, made by mentally-challenged children, to visit disadvantaged groups. Nan Shan riders also accomplished 1,100 kilometers in 12 days. Welcomed by Nan Shan staff, Nan Shan riders successfully delivered love around Taiwan and returned to Taipei on May 5.
． Ministry of the Interior (MOI) awarded Nan Shan Charity Foundation for its charities after Typhoon Morakot, which is the only insurance company to be awarded.
． Nan Shan Charity Foundation has organized the “Give Hope to Indigenous Children - Little Financier Camp 2009" for the third consecutive years. This is the first time the camp organized in Pingtung, southern region of Taiwan. Indigenous children will learn the basic financial management skills and have a joyful time.
． 2009 Nan Shan Blood Donation Month will start on May 5. To encourage blood donation, for each blood donor, Nan Shan Charity Foundation will donate TWD 250 to Child Welfare League Foundation and Taiwan Fund for Children and Families. Besides, each donor will be given a piece of hand-made candle made by Autism Society Taiwan as a token of appreciation.
． Nan Shan initiates “An order helps autism to work” program to increase Autism Foundation’s business. In 2009, Nan Shan will donate 10% of each order Autism Foundation received to autistic children. The donation could not only support the foundation’s operation but also develop autistics’ living ability.
． Nan Shan Life calls on staff to donate consumer voucher to Child Welfare League Foundation with a view to support children in disadvantaged families. The donation is expected to provide 1,500 disadvantaged children for their six-month daily need. Nan Shan staff could register first and donate the voucher once received from the government.
． Nan Shan Charity Foundation held the “Christmas Dreams Come True” program and invited the public to help 3,000 orphans fulfill their Christmas dreams. For every dream fulfilled, Nan Shan Charity Foundation donated TWD500 to the Orphan Foundation as tuition subsidy for orphans. Total tuition subsidy is TWD1.5 million to support 500 orphans.
． Nan Shan Charity Foundation and Eden Social Welfare Foundation will jointly host the “Bike Around Taiwan” event on September 2008 to raise funds for disabled children. Nan Shan will send more than 2,000 staff members to participate in the 12-day event and visit Eden’s workshops and children’s rehabilitation centers along the tour.
． Nan Shan Charity Foundation has organized the “Give Hope to Indigenous Children - Little Financier Camp" program for several years. Nan Shan continued supporting the Little Financier Camp in Taoyuan in summer 2008. 200 indigenous children were invited to this three-day-two-night financial camp and learned the basic financial management skills during their summer vacation. Besides, this is the second year of Nan Shan Charity Foundation to sponsors “Pre-school Preparation Classes for Autistic Children.” The classes aim at providing training for the elementary pupils and help them adapt to a new social environment.
． In December 2007,to help aborigines children cultivate the correct chrematistic concept, Nan Shan Life Charity Foundation holds 「the hope project」to help these children. They offering 4,000 chrematistic books 、 training 100 teachers and inviting 200 aborigines children to the chrematistic camp. NSCF expect though these books、teachers and camp can provide these children correct chrematistic concept, elevate their ability.
． In October 2007, delivering care and love to the needy' is the mission of Nan Shan Charity Foundation. With its theme "Year of Caring for Children" this year, Nan Shan Charity Foundation has held several charity events to show their care and love to the underprivileged children. Different Nan Shan branches also proactively participated in the charity activities to show the spirit and love to the society.
． In July 2007,Nan Shan charity foundation holds wheel chair basketball game for charity to help handicapped children. This wheel chair basketball game raises fund to help handicapped children. In wheel chair basketball game, Thail wheel chair basketball team compete with wheel chair basketball team from chang-hua special education school. This charity activity shows handicapped children could take exercise as ordinary people with wheel chairs and walking sticks.
． In June 2007, Nan Shan hosted 31 blood-donated activities in 20 branch offices nationwide. For each pack of blood, Nan Shan Life Charity Foundation donated NT$ 250 to help poor children.
． In May 2007, in order to encourage excellent students from low-income family to strive for learning, Nan Shan Life Charity Foundation sponsored 5 graduate students, each NT$120,000, and 10 university students, each NT$ 100,000.
． In April 2007, Nan Shan Life Charity Foundation hosted One-day Volunteer in Kanner Garden in Hualien, the first living space for autistic children in Taiwan. Furthermore, the foundation donated NT$ 1.5 million to assist early remediation and future placement for the autistic.
． In April 2007, Nan Shan Life Charity Foundation invited young volunteers to visit the Blind School in Wuhan City and concerned patients with eye surgery.
． In March 2007, Nan Shan initiated Good Neighborhood Project, sponsoring elementary schools nearby branch offices the crosswalk equipments to guard the traffic safety for pupils. So far, Nan Shan sponsored 48 schools, guarded 217 crosswalks, and benefited almost 70 thousand students.
． Nan Shan sponsored and campaigned with Taipei City Government, and Bread of Life Christian Church in Taipei for series of activities of "Taipei Christmas in 2006". Nearly one hundred Nan Shan employees visited sick children of Taipei City Hospital. And on Christmas Eve, hundreds of Nan Shan employees and Taipei mayor Ma Ying-jeou were singing the carols, delivering sincere bless to all citizens.
． In October 2006, Nan Shan Charity Foundation sponsored Council of Indigenous Peoples, Executive Yuan, to support the land husbandry and reconstruct agriculture economy in four major tribes: Sulu, Dili, Jiou-mei, and Wang-shiang, for the "Indigenous tribe farm recovery project in 921 disaster area".
． From October to December 2006, Nan Shan Charity Foundation initiated two donation campaigns for orphanages' needs of living matters and electric goods.
． During September and October 2006, Nan Shan Charity Foundation and Formosa Cancer Foundation promoted series of educational activities for healthy dietary habit. Provide professional dietary principles to strengthen young generation's healthy conscience and focus on cancer-prevention issues.
． During August and September 2006, Nan Shan Charity Foundation and Eden Social Welfare Foundation held the "Musical angel charity donation concert" to collect wheelchairs for handicapped children. At the same time, both institutions called for 800 university students to join beneficence as volunteers.
． In July 2006, Nan Shan Charity Foundation and Chang Gung University Taraxacum Volunteers provided medical care and children health education for the indigenous in Xinyi Shiang in Nantou County.
． From June to December 2006, Nan Shan Charity Foundation sponsored Orbis Taiwan to hold free sight examination and creative donation competition for blind prevention in National Taiwan University, Fu Jen Catholic University, Tunghai University, and National Kaohsiung University of Applied Sciences.
． Nan Shan Life Insurance Company, Ltd. officially announced the establishment of “Nan Shan Life Charity Foundation” on May 30, 2006, hoping to efficiently integrate and utilize the resources through the operation of the foundation to demonstrate the wisdom and compassion of the insurance undertaking. In addition, Chairman Edmund Tse also announced that Nan Shan Life Insurance Company, Ltd. will donate NT$100 per new policy to Nan Shan Life Charity Foundation as its charity funds during the 3-month “Nan Shan Charity Month” from June to August this year.
． To show Nan Shan's care for the community and the disadvantaged in the society, the company organized a series of events on Children's Day, April 4, for kids from nearby kindergartens and an orphanage, and made a donation to Taipei Children Welfare Center at the event.
． During November and December 2005, Nan Shan worked with ORBIS as the sole sponsor to start a Taiwan-Vietnam eye-protection project, in which doctors helped train local medical workers and conducted pro bono eye examinations and treatments for local residents, including examinations for premature babies for retina illness. Nan San also urged all its employees to purchase ORBIS little aircraft piggy bank, as an attempt to help blind children around the world.
． In August 2005, Nan Shan joined with the Formosa Cancer Foundation soliciting creative recipes and sharing how healthy eating could help cancer prevention. This event aimed to promote the advanced healthy eating principal of “5-a-day for children, 7-a-day for women, and 9-a-day for men” for better public healthy.
． Nan Shan sponsored the Youth Bridge Tournament For 2005 Nan Shan Cup on July 23 and 24 in the Taipei National Contract Bridge Center to promote the fun and educational game to teenagers. Moreover, Nan Shan also financially supports three students recommended by the Foundation of Student Financial Support at Department of Education, Taipei City Government.
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Due to the tsunami tragedy in South Asia in December 2004, Nan Shan staffs took the initiative soliciting the funds to help people in the disaster area. We successfully solicited NT$15.78 million (around US$500,000), and the two- third of the donation, around 10.5 million, was donated by Nan Shan Life Insurance Company Ltd. to encourage the act of Nan Shan's staffs.
． In Nov to Dec. 2004, with an aim to root cancer prevention concepts deeply into our future generations, Nan Shan sponsored Formosa Cancer Foundation in holding a series of cancer prevention activities in supermarkets all over Taiwan supported by Nan Shan's "angels", propagating a healthy concept on diet, "Five (Vegetables and Fruits) ".
． In Nov to Dec. 2004, Nan Shan sponsored Orbis Foundation in order to save tens of millions sights in the world. Not only the company but also all employees in Nan Shan were motivated to join the donation. And try Nan Shan's best to save sight worldwide, helping the blind restore eyesight as well as the independence.
． In the aftermath of Typhoon Mindulle, which attacked Taiwan in July 2004, Nan Shan, immediately together with its employees, donated over NT$3 million to aid the government's relief work.
． In May 2003, Nan Shan donated NT$5 million originally budgeted for its 40th anniversary celebration activities to the Department of Health, so as to assist the government in containing the SARS epidemic. The money was directed to support medical staff working in the front line in the war against the spreading disease.
． In 2002, the "Angels of Cancer Prevention" Team volunteered by Nan Shan agents was established. To date, there are nearly five thousand Nan Shan agents joining in the cancer prevention promotion, demonstrating strong dedication to public welfare, which is characteristic of Nan Shan.
． With an aim to root cancer prevention concepts deeply into our future generations, Nan Shan sponsored Formosa Cancer Foundation in holding a series of cancer prevention activities through storytelling contests and campus cruise forums supported by Nan Shan's "angels", propagating a healthy concept on diet, "Five (Vegetables and Fruits) A Day for Kids", in over one hundred elementary schools.
． In the aftermath of Typhoon Toraji, which attacked Taiwan in August 2001, Nan Shan immediately donated NT$5 million, and granted policyholders who suffered the disaster a three-month grace period for renewal premiums, reissued copies of lost policies for free, and assisted them in claim filing. In the mean time, Nan Shan, together with its employees, donated over NT$8 million to aid the government's relief work.
． In 2001, Nan Shan sponsored Formosa Cancer Foundation in their Cancer Prevention Parade and Exhibition. During the promotion, nearly 1 thousand employees were motivated to join the event, calling people's attentions to the knowledge of cancer prevention, and increasing public awareness on cancer prevention.
． In 2000, Nan Shan donated a "cervical cancer Pap test bus" to the Formosa Cancer Foundation.
． Nan Shan continues to receive awards from the Council for Cultural Affairs, Executive Yuan, for its continued support for art and cultural events since 1998.
． Since 1998, Nan Shan has engaged in promotion of cancer prevention activities, promoting the concept that cancer prevention is more important than cancer treatments. The promotion activities are warmly received across Taiwan.
 
Nan Shan - The pilot for the profession
Young Leader Development
  To cultivate the younger generation, Nan Shan spearheaded the launch of Young Leader Program in April 2007 among the insurance industry in Taiwan. Equipped with various seminars and learning campaigns, the program aims to engage college students in social works voluntarily, meanwhile, to serve as a diversified learning platform for development of global views and competitiveness.
Innovative Customer Service
  In pursuit of excellent and quality services, Nan Shan launches a variety of “Diamond VIP Services,” including “Quick Clearance at Airports Worldwide” as exclusive service for the Company’s VIPs, “Cross-Strait Airport Lounges”, “Cross-Strait Airport Pick-Up”, and “Cross-Strait Medical Arrangements for VIPs”, etc. Profoundly thoughtful about customer service, Nan Shan takes the initiative in setting up “Mobile Service Counters” at the Company’s four major customer service centers in Taiwan. The aforesaid service takes advantage of iPad to expedite policyholders service at counters. Moreover, the Company accepts many payment methods, including “Premiums Collection Service at Hypermarkets” which is never seen in the industry. This service allows policyholders to pay their renewal premiums at RT-Mart and Carrefour island-wide.
Create a three win performance.
  To instantly forward company policies and new product information to our agents with zero jet lag, Nan Shan signed an official agreement with Chunghwa Telegram Co., Ltd. to complete the first innovated high quality and nation-wide e-Broadcast simultaneous learning system across more than 340 locations. This system has also erected a high efficiency e-service platform for all internal and external staff's educational training work. And it accordingly creates a three-win performance for the enterprise, frontline agents and customers. The establishment of e-Broadcast system not only makes the communication mechanism and information circulation more convenient and safer, it also helps the agent-end learn with no obstacles. And it thus presents a most excellent model for perfect customer service for this insurance industry.
Multiple products
  Nan Shan provides a wide range of insurance products, including life insurance, accident insurance, group insurance, health insurance, cancer insurance, annuity products and investment-linked insurance, designated to satisfy the various needs of the public.
High quality staff and sales force
  In addition to establishment of the first agency examination system in Taiwan, Nan Shan also implemented a comprehensive education and training system, so as to introduce leading edge insurance knowledge and service concepts. Supplemented by various incentives and a well-established promotion system, Nan Shan's staff and sales force are motivated to absorb new ideas, thus forming a high quality service team.
High efficiency E-services and M-tools
  In recent years, Nan Shan continues to dedicate its efforts to efficient services by means of “Electronization” and “Mobilization.” During the period from 2006 to 2009, Nan Shan introduced the paperless process of “Image & Workflow” whereby to expressly complete customer services such as new business applications, policy changes, claims, and policy services. Furthermore, not only can a number of different platforms including website/email/smart phone/voice system enable agents to provide their customers with quality service anytime and anywhere, customers also can process insurance policy related requests via the Internet or telephone at any time.
 
Nan Shan - a highly regarded company
． In the “Health Brand Survey 2012”, Nan Shan was awarded 1st prize in insurance category.
． In the “2011 Wealth Magazine's  Luxury Brands Survey”, Nan Shan was awarded 1st prize in insurance category.
． In 2011, the advertising theme “Nan Shan Life—We would always stay here with you” won the “Best Integrated Communication” award in the “Insurance Faith, Hope, and Love” campaign launched by the Risk Management, Insurance & Finance Foundation. In the mean time, Nan Shan also won the “Best Insurance Professionalism,” the “Best Product Innovation,” and the “Best Social Responsibility.”
． Nan Shan won the Gold Prize of “Trusted Brand” in insurance category campaigned by Reader’s Digest for eight consecutive years from 2004 to 2011.
． For the “Benchmarking Companies of Digital Service in 2011” campaigned by Business Next Magazine, Nan Shan won the second place in the life insurance category.
． Nan Shan won the second place in the 2010 Best Brand Survey by Business Today.
． Nan Shan won the third place of the 7th Top Service Award by Next Magazine in 2010, which was the 7th time the Company was presented such an award.
． Nan Shan wins “Yahoo! Emotive Brand Awards”2009-2010”
． Nan Shan receives two categories of 2010 Outstanding Public Relations awards, including Excellent Corporate Communication and Outstanding Spokesperson.
． According to the survey of Taiwan’s Top 1000 Enterprises by Common Wealth Magazine, Nan Shan was awarded #3 in Top 100 financial enterprises 2010, #5 in Top 100 financial enterprises 2009.
． Nan Shan's “Protection! We Got It!” advertising slogan won the “Best Advertising slogan Awards 2009” and the “Most Popular Advertising Slogan” in 2007 to 2008, organized by Brain Magazine.
． Nan Shan passed the regular inspection of ISO9001 without any defect for "Claim Service International Quality Management System Certification " in April 2004, November 2005, April/ October 2006, April/ November 2007, May/ November 2008 , May/ November 2009,and May 2010.
． The Risk Management, Insurance & Finance Magazine recognized Nan Shan as “The Insurance Company with the Best Agents” for sixteen consecutive years.
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Nan Shan won the Triple Crown for eight times during the period from 1994 to 2008—“Best Agents,” “Best Claim Service,” and “Most Recommendable Life Insurance Company”, and the Quadruple Crown for three times.
． Nan Shan was awarded the Best Customer Service of "Taiwan Insurance Best Performance Award" in 2005, 2007 and 2009 by Taiwan Insurance Institute. Nan Shan received the Best Public Service of "Taiwan Insurance Best Performance Award" in 2009.
． In September 2004 and 2005, March, September 2006, and April, October 2007, and March, September 2008, February, September 2009 and January 2010 Nan Shan's Call Center passed the regular inspection of ISO9001 for "Call Center Service International Quality Management System Certification.
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According to the survey of Taiwan’s Top 1000 Enterprises by Common Wealth Magazine, Nan Shan was awarded #2 in Top 100 financial enterprises 2007, #3 in Top 100 financial enterprises 2006, #4 in Top 100 financial enterprises 2005.
． In the 2004 survey conducted by Common Wealth Magazine over the one thousand largest companies, Nan Shan was ranked No. 4 in the financial industries by overall performance; ranked No. 4 by profitability among the top 10 most profitable financial institutions; ranked No. 4 by sales among the top 10 financial institutions.
． In the 2003 survey conducted by Common Wealth Magazine over the one thousand largest companies, Nan Shan was ranked No. 4 in the financial industries and No. 2 in the life insurance industry by overall performance; ranked No. 4 by profitability among the most profitable financial institutions; ranked No. 4 by sales and among the top 10 in terms of ROE in the private sector.
． In 2002, Common Wealth Magazine ranked Nan Shan in the top 10 by overall performance in the financial industry and top 10 among the 20 most profitable financial institutions; Nan Shan was also ranked No. 15 in terms of ROE in the financial industry.
． According to surveys over the top 5000 Taiwanese enterprises conducted by China Credit Information Service, Ltd. (CCIS), in 2001-2006, Nan Shan' sales were ranked No. 1 foreign enterprise for six consecutive years.
． According to surveys over the top 5000 Taiwanese enterprises conducted by China Credit Information Service, Ltd. (CCIS), in 2003-2006, Nan Shan' sales were ranked No.2 among the non-manufacturing corporations and ranked No.2 within life insurance industry for four consecutive years.
． In the 2005 survey conducted by Business Weekly, Nan Shan ranked No. 15 among the top 100 financial industries (among them the No. 1 for insurance industry).
． In the 2004 survey conducted by Business Weekly, Nan Shan ranked No. 14 among the top 100 financial industries (among them the No. 1 for insurance industry).
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In April 2001, 2004, and 2007, Nan Shan passed the regular inspection of ISO9001 without any defect for " Agency Life Insurance Business System Certification".
． In 2003, Finance Asia Magazine ranked Nan Shan as No.8 among the top 50 Life Insurance Companies in Asia.
． In 2009, The Life Office Management Association (LOMA) has awarded Nan Shan "Educational Achievement Award Winner" for the fourteen times. LOMA also awarded us its first ever "Outstanding Leadership in Education Award" in 2001.
 
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